About us

With more than 230 stores spanning 43 states and growing, Luma is a nationally recognized active wear manufacturer and retailer. We’re passionate about active lifestyles – and it goes way beyond apparel.

At Luma, wellness is a way of life. We don’t believe age, gender or past actions define you, only your ambition and desire for wholeness... today.

We differentiate ourselves through a combination of unique designs and styles merged with unequaled standards of quality and authenticity. Our founders have deep roots in yoga and health communities and our selections serve amateur practitioners and professional athletes alike.

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Customer Segment

  • Manage Segments - manage customer segments.
  • Sample Segment - configure segment, create rules based on condition combinations, manage segment customers and investigate segment evolution.
  • Reports - identify most profitable customer segments and which of them worth targeting more.

Integrations

  • Cart Price Rules - provide discounts for specific segments using conditions.
  • Follow Up Email - send emails based on the segment customer belongs to.
  • Reward Points - you can use customer segments in the Earning and Spending reward rules.
  • Gift Registry - segment customers based on which products are in their Gift Registries.
  • Advanced Reports - filter report results by customer segments.
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